Growth mindset: How we approach setting ambitious goals

Key takeaways
- Ambitious, emotionally charged goals activate both rational and emotional centres of the brain, enhancing focus, motivation, and neuroplasticity.
- Setting layered goals — outcome, performance, and process — creates structure and momentum, helping you turn intention into measurable progress.
- Applying the same strategic approach you use at work to your health goals drives consistency, resilience, and long-term transformation.
Resolutions are a great start but real results come from tangible goals. We’re all about applying a growth mindset and setting ambitious goals — perhaps even audacious ones — as you’re likely to achieve more than mediocrity [1].
Why is that?
The pursuit of goals engages your frontal lobe, providing rational thinking that specifies the details of the goal, and the amygdala, which is the emotional centre that evaluates the significance of the goal [2].
Pursuing ambitious and emotive goals will drive maximal synergy between these 2 parts of your brain and hack your dopaminergic system to stimulate neuroplasticity. It might even help alleviate cognitive decline [3].
At Compound, we celebrate leaning into difficulty, setting a challenging goal, and adopting a growth mindset to stretch your potential. Back yourself in because your brain will rally to your cause and may even rewire to underpin ongoing outperformance.
We approach goal-setting in a structured way.
Outcome goal
This will vary based on your priorities and your diagnostics (e.g. get to target weight, improve biomarkers, improve conditioning, etc.) but it’s important to tap into a deeper ‘why’ to stimulate your amygdala.
Performance goal
We encourage setting ambitious athletic goals on a 3-12 month horizon (e.g. complete the CrossFit Murph test, unweighted) as this will provide an anchor for healthier behaviours to underpin performance in every part of life.
Process goals
The small, incremental actions across training, nutrition, recovery and mindset that form the pathway to achieve your performance goals, and ultimately your downstream outcome goals
Sure, we’ve all set goals before but when was the last time you set an ambitious goal and did something tough outside of your career? High-achievers often focus all their goal-orientation at work but it’s just as important to apply the same structured goal-setting process to our health.
Build a stronger, leaner you
Setting goals is one thing, achieving them is another. Compound helps you turn ambition into action with data-driven programs and expert support.
Compound's Body Transformation Programme combines medical treatments, prescriber support and personalised guidance to help you not just lose weight but completely transform your body and health for life.
- Breakthrough medication: Lose up to 21% of your body weight in 72 weeks with once-weekly, clinically proven treatment. It keeps you feeling fuller for longer, so eating less feels natural. Pair them with the Compound Code to lock results in for good.
- Compound Code: Our medication creates opportunity — Compound helps you seize it. Our proven system makes your treatment work harder. The Compound Code builds the muscle, energy, and fitness that medication alone can't deliver. Our holistic approach transforms not just how you look, but how you feel and function daily. So when you eventually finish treatment, your results don't disappear with it.
Resolutions are a great start but real results come from tangible goals. We’re all about applying a growth mindset and setting ambitious goals — perhaps even audacious ones — as you’re likely to achieve more than mediocrity [1].
Why is that?
The pursuit of goals engages your frontal lobe, providing rational thinking that specifies the details of the goal, and the amygdala, which is the emotional centre that evaluates the significance of the goal [2].
Pursuing ambitious and emotive goals will drive maximal synergy between these 2 parts of your brain and hack your dopaminergic system to stimulate neuroplasticity. It might even help alleviate cognitive decline [3].
At Compound, we celebrate leaning into difficulty, setting a challenging goal, and adopting a growth mindset to stretch your potential. Back yourself in because your brain will rally to your cause and may even rewire to underpin ongoing outperformance.
We approach goal-setting in a structured way.
Outcome goal
This will vary based on your priorities and your diagnostics (e.g. get to target weight, improve biomarkers, improve conditioning, etc.) but it’s important to tap into a deeper ‘why’ to stimulate your amygdala.
Performance goal
We encourage setting ambitious athletic goals on a 3-12 month horizon (e.g. complete the CrossFit Murph test, unweighted) as this will provide an anchor for healthier behaviours to underpin performance in every part of life.
Process goals
The small, incremental actions across training, nutrition, recovery and mindset that form the pathway to achieve your performance goals, and ultimately your downstream outcome goals
Sure, we’ve all set goals before but when was the last time you set an ambitious goal and did something tough outside of your career? High-achievers often focus all their goal-orientation at work but it’s just as important to apply the same structured goal-setting process to our health.
Build a stronger, leaner you
Setting goals is one thing, achieving them is another. Compound helps you turn ambition into action with data-driven programs and expert support.
Compound's Body Transformation Programme combines medical treatments, prescriber support and personalised guidance to help you not just lose weight but completely transform your body and health for life.
- Breakthrough medication: Lose up to 21% of your body weight in 72 weeks with once-weekly, clinically proven treatment. It keeps you feeling fuller for longer, so eating less feels natural. Pair them with the Compound Code to lock results in for good.
- Compound Code: Our medication creates opportunity — Compound helps you seize it. Our proven system makes your treatment work harder. The Compound Code builds the muscle, energy, and fitness that medication alone can't deliver. Our holistic approach transforms not just how you look, but how you feel and function daily. So when you eventually finish treatment, your results don't disappear with it.




